The marketing bullshit exorcist

Those first words are the hardest. That’s when we feel the stupidest. You come at it eighty different ways until you brain is tied in a knot. This is where an ages-old copywriting secret saves the day. Here’s the approach that got me writing an email a day almost daily for the last 5...

Do you want to be regarded as an expert in your category? Of course you do. That’s what keeps people coming back for more: you know their problems and have invested energy into finding solutions. They’re too busy living their lives to figure all that out. They’re just asking for directions. But...

No matter how bad you want to move forward, you won’t get far if you’re weighed down. Time to take inventory of what you’re dragging along that isn’t fueling you. What dead weight is holding you back that you wish you could throw overboard? It can be: Physical Social Financial Emotional /...

Go, the world’s oldest board game, has only 3 rules. But it takes a lifetime to master. Some children are pulled out of school to attend special Go academies. They dedicate the rest of their lives to the study, practice and mastery of this game. Simplicity is the reason why this game has evoked...

Here’s a marketing MBA in two sentences: Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know about us.” –Steve Jobs Are you REALLY CLEAR about what...

The subject line comes from Charlie Munger, the wisest, most mentally balanced man in investing. This concept is known as via negativa (the negative way). In the case of growing your business, it means avoiding the things that will cause you to blow it. Every entrepreneur that failed can look...

I hope your weekend was either productive or rejuvenating. Time to shake yourself and keep elaborating on your vision. Because, if you don’t serve your own vision, you will serve someone else’s, I promise. There’s nothing wrong with that, but if you’re still subscribed to MY emails, that’s...

Ever wonder, “is what I’m doing even worth it?” Then chances are you’re not applying yourself to the fullest expression of your values. You sense that your gifts and passions are not being used to the max. Instant gratification has shrunk our goal-setting. Most people can’t plan further than next...